The Home Security Business You Didn’t Know Exists
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James Kerr, a serial entrepreneur, recognized a gap in the market for residential and commercial security and launched Boss Security Screens to address it. His vision extended beyond selling products—he aimed to provide peace of mind. Boss Security Screens specializes in installing military-grade window and door screens designed to protect against intruders.
In just six years, the company has completed over 15,000 installations, and its clients haven’t had a single home burglary. This remarkable success has propelled the business to nearly triple in revenue after each year of service, eventually leading James to generate an estimated $8M in annual revenue.
James, however, learned that rapidly growing a company comes with its own set of unique challenges. By taking a step back to evaluate how he wanted his company to grow, he adapted to investing in a strong foundational team so he could focus on how he could best serve each customer.
In this episode, discover how James started his business with funnel advertising, learn the stellar customer service tips that set his business apart, and learn how to hire the perfect team in order to scale your idea to seven figures, just like Boss Security Screens.
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Timestamps:
00:00 – Start
00:57 – Selling “peace of mind”
01:40 – Cost of security
02:14 – So, can it break?!
02:43 – A winning startup hack
03:33 – Background story
04:54 – Revenue
05:45 – Going over your own “wall”
06:36 – Fan blitz
08:32 – Job site details
08:56 – Marketing
09:45 – Power of referrals
10:42 – High ticket sales
11:28 – High pricing = Uncompromised security
12:11 – Licensee income and margins
13:33 – Biggest job (yet!)
14:00 – Residential vs Commercial
14:40 – Stellar customer service tips
15:20 – Project timeline explained
17:25 – Warranty
17:47 – Bring qualified people, fast!
18:15 – Top 3 lessons
19:20 – Entrepreneurship: the good and the bad
20:18 – Market size
21:07 – “Be a cockroach!”
21:45 – Personal breakthroughs
22:46 – Business turning points
23:56 – Hiring the perfect team
25:05 – Small client, major win
26:14 – Outro
#security #homesecurity #homeprotection
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