Sheepey Race: From Side Hustle to $7 Million per Year Tuning Cars (Pt. 1)
If you enjoy driving, tuning, and repairing classic cars, youโve probably thought about starting a car tuning business. Alex Soto leveraged his passion for car tuning into a $7 million/year company and heโs here now to tell us how he did it.
Sheepey Race started in 2013 with Alex making Honda parts in his home garage. Today, theyโre bringing in an average revenue of more than $580K/month, providing tuning and after-market performance upgrades for a range of vehicle makes and models.
In this interview with Alex, heโll tell us how heโs grown Sheepey Race into an automotive power house thatโs trusted by car enthusiasts all over the world. Weโll learn how much it cost to start a tuning shop, whatโs involved in designing and testing parts, and how he stands out from his competition.
Along the way, heโll share his advice for starting a successful car tuning business and the challenges and mistakes heโs faced growing his company (and what heโs learned in the process).
Along with tuning services, Sheepey Race runs a popular YouTube channel with over 130K subscribers. Weโll find out how this has helped grow the business and what other marketing strategies heโs used to build his client base.
Along with that, heโll tell us how Sheepey Race got featured in national publications like MotorTrend and what role that played in building their brand.
Make sure to watch Part 2: https://www.youtube.com/watch?v=bgO5Vkr4osg
Resources:
Startย orย Growย Your Business with UpFlip Academy - https://bit.ly/46CNOMp
Find Out More About Alex's Car Tuning Business - https://sheepeyrace.com
Timestamps:
0:00 Intro
1:10 About Alex & Sheepey Race
2:00 Initial budget and operation cost
3:05 Marketing
4:18 Shop Tour
5:34 How Youtube Helps
6:54 Alex's Day to Day Tasks
7:57 Operating Costs
9:02 Profit Margins
9:35 A Good or Bad Day (Dollar Wise)
10:11 Alex's Advice
10:44 Outro
#sheepeyrace #sheepey #sheepeybuilt
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