How to Sum Up the Funding For a Small Business
Funding is essential for any business, whether you need it to expand or weather an economic downturn. But finding it can be a challenge.
Fortunately, there are multiple options to help you identify the best fit for your company and goals. Ultimately, it comes down to personal and business credit scores, clean financial statements, and the strength of your assets.
Revenue
Revenue is the first line item on your income statement and one of the most crucial. It displays how much money your business made during a particular accounting period.
Banks use revenue as a key metric when deciding whether or not to approve business loans. Accurately calculating revenue and understanding its sources are essential skills for any merchant.
Operating revenue is the money generated from your primary business operations. This could include selling products or services and/or creating other forms of income such as interest, dividends, royalties and other fees.

Non-operating revenue is the cash generated from activities not related to your primary business operations. This could include settlement proceeds from a lawsuit or sales of inventory or equipment.
Non-operating revenue is calculated using accrual accounting, a more complex process than cash accounting. However, it provides you with a more precise picture of your company's financial position since you can take into account how much is owed to you and what amounts remain outstanding.
Cash
Cash flow is essential for small businesses. You might need it for restocking inventory, funding a new marketing campaign or hiring an extra employee.
Fortunately, there are multiple ways to acquire the funds you need quickly. Whether it's debt like a business loan from a bank or equity like trading partial ownership for cash, there are plenty of options available.

Alternative funding sources like merchant cash advances and invoice financing may be available to you. Invoice financing - also known as factoring - lets you access cash from your accounts receivable while waiting for customers to settle their bills.
Obtaining funding sources for small businesses can be challenging if your credit history isn't stellar. However, some lenders specialize in lending to businesses without specific collateral; these loans are known as asset-based and may be an attractive option for some entrepreneurs.
Assets
When it comes to funding your small business venture, the first step is identifying all assets you possess. This includes cash in your bank account, accounts receivable, inventory and anything else that could potentially be converted into money at some point in the future. Once those items are identified, proceed with calculating how much funding each area requires.
The next step is to calculate your debt to asset ratio. This helps determine how much of your assets are financed through borrowing money and whether this could put your business at risk.

Assets can be broken down into three categories: current (assets that can be converted to cash), fixed (assets which cannot be easily converted), and intangibles. While the first two are straightforward to calculate, intangibles require more effort. To start, list all your assets and add up their values together. For instance, if your home goods company owns vacant land that produces no income yet could potentially be sold later for financial gain.
Debt
Debt financing comes in many forms, from traditional loans from banks and government agencies to credit cards, crowdfunding sites and online marketplace lenders. No matter if you need money for inventory or an expansion - knowing your way around the lending world will put you in a stronger position to make informed business decisions. Utilizing the right type of funding at the right time will help you weather any potential financial hardships that might occur along the way.

Before making a final decision, it is wise to weigh all options carefully and remember that the most cost-effective strategy may not always be the most profitable one. This is especially true for small businesses with little or no collateral as well as new ventures.