If You Want To Make More Money, Avoid These 7 Mistakes

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I’ve seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/raiseyourprices

The only thing between you and the income you want is believing you need permission to charge what you’re worth.

In this episode, you’ll learn:

• The “Fear Tax”
• Why discounting is a death spiral and how Bed Bath & Beyond went bankrupt
• The value split pricing model: how to charge 10% to 30% of the value you create so your client keeps 70% to 90% of the upside and everybody wins
• The Seven Deadly Pricing Sins
• My five step repricing framework

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00:00:00 Introduction: The Fear Tax and Why You’re Underpriced
00:00:50 Jenny’s Splendid Ice Cream: The $2 Scoop That Almost Killed a Dream
00:03:38 The Seven Deadly Pricing Sins: How to Identify Your Mistakes
00:05:45 Chris Doe on Pricing Psychology: The With or Without You Energy
00:07:50 Sin One and Two: Imitation and Delusion
00:09:09 Sin Three: Surrender Through Discounting
00:10:58 Sin Four Through Seven: Hustle Poverty, Hero Complex, Doormat Work, and Self-Extraction
00:15:01 Charlie’s Story: From $5K Job Coaching to $40K Book Proposals
00:17:16 Value-Based Pricing: The 10-20-30% Formula
00:18:50 Compared to What: The Most Powerful Sales Question
00:21:06 The Five-Step Repricing Framework: Floor, Ceiling, and Action
00:24:31 The Million Dollar Book Launch and Your Next Move

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