You Aren’t Burned Out, Your Systems Are Just BROKEN
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I’ve seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/burnout
You’ve been telling yourself the same story. That you’re burned out. That you need a break. That you’ve worked too hard for too long. Here’s the truth: you’re not burned out, your systems are just broken. Most people aren’t exhausted from working too much, they’re exhausted from doing too much of what they hate, what they’re not good at, and what doesn’t make them money.
This episode breaks down why you’re calling it burnout when you actually just have a job you don’t like, even if you own the company. From the CATO process that cuts the chaos to the hero complex that’s secretly killing your business, you’ll learn how to stop being the ball hog, start building a team better than you, and finally create a business that energizes you instead of draining you.
In this episode, you’ll learn:
• Why you’re not burned out for the reasons you think, and how doing too much of what you don’t like, aren’t good at, and aren’t uniquely skilled at is draining your energy every single day
• The CATO process: how to cut all the things that don’t make you revenue, automate the things that make you the most revenue first, delegate the high revenue tasks you don’t like doing, and outsource everything else so you can finally stop being the hero
• Why being the hero feels like taking heroin and how treating yourself like a drug addict in your business keeps you stuck doing work you hate while annoying everyone around you
• The Walt Disney principle: how your job as CEO is not to do everything but to hire a team of A players better than you who believe in your vision so much they come work for you even though they’re fully competent enough to do it themselves
• Why champions don’t run at playoff level speed always, how to replace the word burnout with tired or break, and the question that snaps you back into focus: do you want to quit or do you just need a nap
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00:00:00 Introduction: The Burnout Trap Nobody Talks About
00:00:35 You’re Not Burned Out, You Just Have a Job You Don’t Like
00:02:51 The Hero Drug: Why Being Needed Is Killing Your Business
00:03:48 The CATO Process: Cut, Automate, Delegate, Outsource
00:04:37 The Walt Disney Principle: Build a Team Better Than You
00:07:08 The Ball Hog Problem: When Competence Becomes Your Prison
00:07:38 Do You Want to Quit or Do You Just Need a Nap?
00:09:54 Talking Employees Off the Edge: The Self-Reflection Method
00:12:34 Set and Setting: Change Your Environment to Change Your Energy
00:13:31 The Big Why: When Your Purpose Overcomes Any How
00:15:34 Parting Words: Just Don’t Quit
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